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OKX and Man City Sign $70M Deal
In a groundbreaking move, cryptocurrency exchange OKX and English football club Manchester City have signed a lucrative $70 million deal, solidifying their partnership for the next three years. The agreement comes after Manchester City’s unfortunate experience with FTX’s collapse, which caused legal complications for its sports partners. This article delves into the details of the deal, highlighting OKX’s successful passage through the club’s “litmus test” and the expansion of their brand positioning.
The Initial Partnership
OKX initiated its first official global brand partnership with Manchester City in March 2022, marking the beginning of a promising relationship. Just months later, the cryptocurrency exchange secured its position as the official training kit partner for the club’s 2022/2023 season. This initial collaboration set the stage for future endeavors, paving the way for a more extensive partnership between OKX and Manchester City.
The Expanded Deal
On a momentous day at the Etihad Stadium in England, OKX and Manchester City unveiled their new three-year agreement, taking their partnership to greater heights. The deal, worth a staggering $70 million, solidifies OKX as the Official Sleeve Partner for the popular English football club. This expanded agreement presents OKX with…
